Privacy Policy

Beth's Braces ("Beth's Braces," "we," "our," or "us") respects your privacy. This policy explains what information we collect through www.bethsbraces.com, how we use it, who we share it with, and the choices you have.

By using this website, you agree to the practices described here. If you do not agree, please do not use the site.

Information we collect

Information you give us

You may choose to give us information when you:

• Request or schedule an appointment
• Submit a contact or consultation form
• Sign up for emails or text messages
• Call, text, or message our office
• Complete new patient paperwork

Depending on what you submit, this may include your name, email address, phone number, mailing address, date of birth, insurance details, the reason for your visit, and anything else you choose to tell us.

Information collected automatically

When you visit the site, we and our service providers may automatically collect:

• IP address and general location (city or region level)
• Browser type, device type, and operating system
• Pages viewed, links clicked, and time spent on the site
• The site or ad that referred you to us
• Cookies and similar identifiers

Information from third parties

We may receive information from advertising and analytics platforms (such as Google) about how you found our site, and from insurance carriers when we verify your benefits.

How we use your information

We use the information we collect to:

• Schedule, confirm, and manage appointments
• Respond to questions and consultation requests
• Provide orthodontic care and coordinate treatment
• Verify insurance coverage and process billing
• Send appointment reminders and office updates
• Improve our website, services, and patient experience
• Measure the performance of our marketing and advertising
• Meet legal, regulatory, and professional obligations

We do not sell your personal information. We do not share it with third parties for their own marketing purposes.

Health information and HIPAA

Beth's Braces is a covered entity under the Health Insurance Portability and Accountability Act (HIPAA). Information that identifies you and relates to your dental or medical care — your treatment records, diagnostic images, treatment plans, and insurance and billing records — is protected health information (PHI).

We protect PHI with administrative, physical, and technical safeguards designed to prevent unauthorized access, use, or disclosure.

We share PHI only:

• With providers and staff involved in your care
• With your dental or medical insurance carrier for payment
• With business associates who support our practice under a written HIPAA agreement
• When required or permitted by law
• With your written authorization

You have rights over your health information, including the right to access and request copies of your records, request corrections, request restrictions on certain uses, and receive an accounting of certain disclosures. These rights are described in full in our Notice of Privacy Practices. To exercise them, contact our office at the number below.

Text messages

If you give us your mobile number, you may receive text messages from Beth's Braces about:

• Appointment reminders and confirmations
• Scheduling changes
• Office announcements and closures
• Information about your care

Message frequency varies. Message and data rates may apply. Consent to receive texts is not a condition of receiving treatment.

To stop receiving texts, reply STOP to any message. For help, reply HELP or call our office.

Cookies, analytics, and advertising

Our site uses cookies and similar technologies to keep the site working properly, remember your preferences, understand how visitors use the site, and measure our advertising.

Some of these are set by third parties, including Google Analytics and Google Ads. These providers may use cookies to understand which ads and searches bring people to our site.

You can control cookies through your browser settings, though blocking them may affect how parts of the site work. You can opt out of Google Analytics at tools.google.com/dlpage/gaoptout and adjust ad personalization at myadcenter.google.com.

Do Not Track: our site does not currently respond to browser Do Not Track signals.

Service providers

We work with outside companies that help us run our practice and website, including:

• Website hosting and platform providers
• Appointment scheduling and patient communication software
• Analytics and advertising platforms
• Payment processors
• Practice management and records systems

These providers may access information only as needed to perform services for us. Where they handle protected health information, they are bound by written HIPAA business associate agreements.

Data security

We take reasonable steps to protect the information we hold, including access controls, encryption where appropriate, and staff training.

No method of transmitting or storing information is completely secure. Please do not send sensitive health details through email or a website form — call our office instead.

How long we keep information

We keep patient records for the period required by Nevada law and professional standards. Website inquiry and analytics data is kept only as long as needed for the purposes described above, unless a longer period is required by law.

Children's privacy

We treat patients of all ages, including children and teens. When a patient is a minor, we collect information from and communicate with a parent or legal guardian.

Our website is not directed to children under 13, and we do not knowingly collect personal information online from children under 13 without verifiable parental consent. If you believe a child under 13 has given us information through this site, contact us and we will delete it.

Your choices and rights

You may:

• Ask what personal information we hold about you
• Ask us to correct information that is inaccurate
• Ask us to delete certain information, where the law allows and where we are not required to retain it
• Unsubscribe from marketing emails using the link in any email
• Stop text messages by replying STOP

Nevada residents have the right under NRS 603A to direct us not to sell their covered information. We do not sell personal information, but you may submit a request to smiles@bethsbraces.com with "Nevada Opt-Out" in the subject line.

Requests involving your medical or dental records are handled under HIPAA and our Notice of Privacy Practices. We may need to verify your identity before responding.

Links to other sites

Our site may link to other websites we do not control. We are not responsible for their content or privacy practices. Please review their policies before sharing information with them.

Changes to this policy

We may update this policy to reflect changes in our practices, technology, or the law. We will post the revised version on this page and update the effective date above. Significant changes will be noted on the site.

Contact us

Questions about this policy or how your information is handled:

For questions about your health information rights specifically, ask to speak with our Privacy Officer.